...Always Build Community...
Who Is Promise Mangum?
At the core, Promise Mangum is a husband, soon-to-be father, and a visionary. He is a big idea person that understands the necessary steps to help brands find their voice. With 20 years of entrepreneurial experience, I have developed a passion to grow brands and community through different mediums.
While working in the mental health and behavioral field, Promise utilized his knowledge in A/V production and graphic design to build up programs at day program. His deep knowledge of cutting-edge strategies helped bring more brand awareness in the Greensboro community.
Promise expanded his skills to co-found "Bankshot Media", a creative production company in the Triad,NC area. The goal was to create hybrid experiences that anyone could participate in. The company grew into a sports marketing company that that continues to develop events, installations, and data research to maximize fan engagement for small to mid-size sports clubs.
ACCOMPLISHMENTS
- Won Small Business Grant for Experimental Marketing from the Kukua Institution in Florida
- Developed partnership with the City of Winston-Salem to implement Esports Nights at Recreation Center in East Winston
- Secured broadcast television station to distribute video content in 640,000 homes
Promise is a critical member of our Event & Tournament Organization team and like a ninja firefighter, he puts out preverbal fires before anyone see's the smoke.
Jefferson Nicholson - Dash City Gaming
Case Study - Say Word FC
THE CHALLENGE
Say Word FC was accepted into the TST 7v7 $1,000,000 tournament in Cary, NC June 2023. This start-up organization had two major hurdles: Create and build brand recognition withing a 7-month period in the Triad area, & build a team of soccer players that contribute to the current culture of soccer in America. The owner of SWFC wanted a similar logo like the "Raiders", but with hip-hop elements.
THE SOLUTION
Promise Mangum created the custom logo and began a brand development plan that conveyed both sets of targets; potential players and fans. The custom logo, website, and brand messaging is crucial to the overall trajectory of the organization.
THE RESULTS
The brand rollout is in its initial phase and awareness of the new brand is beginning to gain traction. Say Word FC is already seeing an increase in customer engagement on YouTube and Instagram.
Case Study - Hoops & Hip-Hop Conference
THE CHALLENGE
Bankshot Media wanted to expand their company and incorporate an annual event into what they offer as a service. With a minimal budget, we had to find a way to gain attention and have an educational component for young sports participants beyond their collegiate years.
THE SOLUTION
Promise Mangum brand development plan targeted Bankshot's core values; Sport & Music. We were able to secure a sports training venue that created synergy for both brands, secure 8 speakers that spoke on a range of topics from "Name, Image, & Likeness laws" Financial Literacy for athletes, Indie Artist in Sports, And expanding fanbases in Web3.0. We also secured artist for their concert series.
THE RESULTS
Over 50 athletes, artist, parents, and community members showed up to learn and network. this was the first major event outside our hybrid competitions that grossed money. We noticed more participants were eager to learn more, therefore we restructured the event for the middle of summer 2023.
Case Study - East Winston Esports
THE CHALLENGE
Bankshot Media wanted to provide a unique gaming experience for the under-representated community in East Winston. Increasing participation of within the esports & video game industry would help students find new opportunities for college in the Triad.
THE SOLUTION
Created a Bi-Monthly Meet-up at Minnie Lee David Harris Community Center with a focus on sports related gaming and team development. We partnered up with "Dash City Gaming" to provide the curriculum during the time. Students were able to stream their games on Twitch and YouTube, create profiles, and build up up a portfolio for themselves that could be used in college.
THE RESULTS
Our impact report for Q2 & Q3 grew by 80%. We had over 100 students total participate in our game nights, and we were able to build a relationship with other community organizers to expand beyonmd the recreation center. We are returning in March 2023 to MLDH Community Center in hopes too reach 250 students.
Case Study - SXSW Hybrid Competition
THE CHALLENGE
March 2021, the South by Southwest Festival (SXSW) was 100% online. We were able to become one of the presenters doing this time. We were tasked to showcase our hybrid basketball competition where players from across the country participated in a "horse-style" competition.
THE SOLUTION
We were able to stream and broadcast the hour-long competition to 640,000 during prime-time. We had two production studios manage the stream as well as all the players patch in with their camera phones to create a seamless broadcast.
THE RESULTS
Our live-stream/ broadcast had over 2,500 views, and we Won our first Small Business Grant for Experimental Marketing from the Kukua Institution in Florida.
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Promise Mangum
